Is it Time to Renovate Your Website… or Start Fresh?

  • by Diane Park
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The question of whether to demolish a website and start over completely, or just renovate the web presence you already have, is one we hear every day. Obviously, there are pros and cons to both approaches. With the new website you can get exactly what you want, while renovating your existing pages saves time and money.

Obviously, the decision of whether to replace a website or not is one that needs to be based on a lot of different factors, many of them specific to your organization. Still, we often find that arriving at the right choice really comes down to answering a few key questions:

Are you currently getting traffic to, and results from, your website?

If your current website isn’t bringing you visitors, or generating anything in the way of actual results, then making a wholesale change might be your best option. After all, you have nothing to lose, and if you aren’t getting the right results then your current plan of action probably isn’t the right one.

Which aspects of your current website do you love or hate?

If you love the look and feel of your current website, then you may just need to refresh minor elements like text and images. On the other hand, if you can’t stand the color scheme that is being used, the fonts in place on your pages, or the layout in general, you likely have a branding problem. Then starting from scratch and rebuilding your nonprofit branding and web presence to better meet your needs will help you reduce your time and frustration over the long run.

Where is your organization going in the future?

Ideally, your website should grow and change with your organization as a whole. If your goals, personnel, or structure are changing significantly, then you should (at a minimum) update your web presence. On the other hand, if wholesale changes are coming to your brand and organization, then investing in a new website that reflects your messaging going forward might be a better idea.

When you have the answers to those three questions, the best decision about replacing or updating a website often becomes clear. So take the time to properly evaluate what you need, and where you’re going, before deciding to go down either road.

When you’re looking for nonprofit web design and branding, turn to the expert minds at SW Creatives in Washington DC. Call us today to schedule a free consultation and have us review your current materials.