How to Give Your Nonprofit Website an Instant Checkup

  • by Diane Park
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You don’t have to be a doctor to understand why regular medical checkups are important, especially as we get older. It’s simply better to spot problems, and deal with them, when they are little things than it is to wait until they become bigger issues.

The same is true with your nonprofit website. When it’s brand new and freshly launched it may require very little attention beyond the odd blog post or update. As your website ages, however, it’s a good idea to give it a quick checkup once in a while. Here are a few things you should look for:

At first glance, does it enhance your credibility?

In other words, does your website seem professional and well designed? Things move so quickly online that even a layout that was finished a few years ago might need an update today if it’s based on old trends. With a few easy alterations, you might be able to freshen it up quite a bit.

Is it immediately clear what you do and who you help?

If a new visitor can’t tell what your organization does within a few seconds of visiting your website, you have a problem. A lot of nonprofit websites evolve, over time, into vague messaging as one executive after another puts his or her “spin” on the copywriting. Don’t let yours be unclear.

Is your website easy to navigate?

This falls under the category of “usability,” and it’s very important. If visitors (and especially potential supporters) can’t find what they’re looking for quickly, they may click elsewhere. Things like your mission, donation page, and volunteer schedule should all be reachable within one or two clicks.

Can a potential supporter find next steps to take with no trouble?

This goes along with the last idea, but it’s even more important. If someone is thinking about donating their time or money to your cause, make it as easy as you possibly can for them to do so. It’s best not to think of nonprofits as being in competition with one another, but the fact of the matter is that there are always other websites a potential donor or supporter can click to if they become frustrated.

Are there links to social profiles?

Social media is becoming a core strategy for a lot of nonprofit organizations. At a minimum, you should have links to profiles on Facebook, Twitter, and Google+ on your home page and blog posts.

There are other things that make a website great, of course, but going through this quick checklist every month or two is a great way to spot superficial, easy-to-fix issues with your nonprofit website. Give it a try!

Contact SW Creatives to start the conversation on how your website is doing and how we can help keep your website up-to-date.