How Familiar Are You with the Design Process?

  • by Shala Graham
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To those who don't work in creative services, the design process can seem like a mystery. This is evident when clients come into our office and hope or expect that we will be able to complete their projects in a matter of days (or even hours) based on a few off-the-cuff notes.

Unfortunately, things don't really work that way. There is usually more that goes into a design—and especially in identity pieces like the logo—than you might think. Here are just a few of the major steps in the design process:

Research

In the research phase, your design team finds out about your organization, what you have to offer, and even what kinds of challenges you might be facing. Without that insight, your design is likely to be generic and ineffective, so it's important not to skip the interview and research step.

Sketches

If you're like most people, you probably use doodles, outlines, or mind maps to arrange your best ideas. Designers are no different. When it comes to almost any project, large or small, we'll begin by sketching out a few thoughts and ideas on paper or screen before showing them to anyone else.

Concepts

Eventually, the best of those sketches become full-blown concepts. These are ideas that might be explored more fully, refined, or given many different colors or versions. Often, we'll trade the best concepts back and forth within our offices to solicit opinions and feedback.

Presentation

Once we've done a little bit to "smooth out" the very best concepts, it's time to share them with the client. This is the presentation stage that most decision-makers look forward to, where they finally get to peek behind the curtain and see what we've been working on.

Revisions

Sometimes even the very best concepts aren't perfect. For that reason, we always leave time for client edits and revisions. This step can take anywhere from a few hours to a few days, depending on how significant the revisions turn out to be.

Finalize and fine-tune

When the smallest changes have been made, we can finalize the project and send you files that are ready for use in print or on the web.

This process can be frustrating for new clients to wait through, but every step is important and you wouldn't want to work with a design team that would let you skip them. After all, waiting to see your new designs is tough… but getting the right finished project should always be your top priority.

Looking for a design team that can help you take your marketing and communications to the next level? Reach SW Creatives today at 301-891-0111.

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