9 Current Trends in Nonprofit Web Design

  • by Ryan Phillips
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Nonprofit web design is always changing, which makes it a lot of fun and a little bit frustrating all at the same time. So, whether you're thinking about a new web presence in 2014, or just want to know what other organizations like yours are working on, here are nine current trends in nonprofit web design to keep an eye on:

1. Clean pages.

For a while, it was in vogue to show off how talented your design team was with complicated layouts and schemes. Now, though, clean looks with lots of white space are in, making it easy for visitors to scan and understand your pages.

2. Usability.

Nonprofits and web designers alike are starting to understand that, if visitors can't find what they're looking for quickly, they are likely to leave. That's brought a new emphasis on usability that's likely to continue in 2014 in beyond.

3. Fixed page headers.

Ever scroll all the way down the page, only to realize that the link you wanted was back at the top? For nonprofit websites with long stretches of content, fixed headers that don't move (and thus are easy to use from anywhere on a page) are back in style.

4. Striking backgrounds.

Traditionally, backgrounds on websites have been used to keep a visitor’s focus on what was in the forefront. Now, though, more and more nonprofits are using images, slogans, and striking visuals behind the main text and images to great effect.

5. Large fonts and shorter text.

You don't need us to tell you that your readers have less time, and smaller attention spans, than ever before. By combining larger text with shorter text blocks, you can convey messages more crisply and keep them interested.

6. Continually updated websites.

Static websites are out, and for good reason. When you continually update your website, you make it more fresh, more useful to users, and more attractive to search engine spiders.

7. Responsive nonprofit websites.

Nearly half of all Internet users are coming online from mobile devices like smartphones and tablets. It's important that your nonprofit website be responsive, or at least mobile-compatible, for those visitors.

8. Online video.

Videos are great for telling a story, explaining complicated ideas, or even generating a personal appeal. Plus, production costs have come down to the point where virtually any nonprofit can afford a professional marketing or fundraising clip.

9. Social engagement.

Finding online visitors can be difficult, time-consuming, and even expensive. By getting new contacts to add you to their social profiles, or sign up for your email newsletter, you maximize the long-term value of the relationship.

Wondering if you could be getting more from your nonprofit website? Call SW Creatives today and ask for a free online assessment and account review – we will take a look at what you have and follow up with customized recommendations.