4 Low Cost, High-Impact Ways to Promote a Fundraising Event

  • by Shala Graham
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Fundraising events are a staple for a lot of charitable groups, and for good reason: Although you can raise money via direct mail and other means, having a lot of concerned, committed donors in one room together is a great way to generate both cash and ideas.

Staging a successful fundraising event isn't as simple as renting a space and serving some good food, however. For most nonprofits, there is a delicate balance that has to be struck between promoting the event and saving money for programs and operations. In other words, you have to be smart about what you spend to bring attendees to your fundraising event.

With that in mind, here are four low-cost, high-impact ways to promote your next fundraising event:

1. Through postcards.

They aren't nearly as expensive to create, or send, as complex direct mail pieces, but can help you fill registration quickly. Just be sure to include telephone and web sign-up options, in case your attendees don't want to mail a postcard back.

2. With a press release.

Press releases tend to be hit-and-miss, but it only takes a little bit of media attention to sell out the seats at your fundraising event, so make sure to get the word out to the media.

3. Through e-mail invitations.

Nonprofits love e-mails and online fundraising because they're so cost-effective, and e-mail invitations to your event are no exception. Use a good list, write a good message, and you should be ready to go.

4. With social media announcements.

The best thing about promoting your fundraising event on sites like Facebook and Twitter isn't just that it's low-cost, but that interested attendees can forward your message to friends and colleagues.

Use these tools to fill your next fundraising event to maximum capacity and you can keep what you save to plan your next event, or fund more of the great work your nonprofit does.