3 Ways More Fans for Your Nonprofit's Facebook Page Can Turn Into More Donations in the Future

  • by Shala Graham
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When it comes to social media marketing, a lot of nonprofit directors are understandably confused. It's easy to tell that lots of people are involved with sites like Facebook, Twitter, and LinkedIn, and really enjoy using them, but will that necessarily translate into anything your organization can actually use?

The quick answer is that it can, but only if you design and execute your social media campaigns correctly. Here are three ways having more fans of your nonprofit’s Facebook page can help you increase donations in the future:

By reminding people of your cause.

Let's face it: There are a lot of causes and organizations that people wish they had the time to support. By having people register as fans of yours online, you greatly increase the odds that they'll remember you the next time they're making charitable gifts.

By making you seem more popular.

There's a reason so many nonprofits, not to mention advertisers, frantically seek out celebrity endorsements – the more of them you have, the more popular you seem. And it doesn't take a doctorate in psychology to realize that people like to support brands and products that are already popular with other men and women like themselves. The more fans you have online, the easier it gets to find even greater numbers of fans in the future.

By increasing your reach.

The more people who "know" you, the more potential donors and volunteers you have. The great thing about social networking, from a nonprofit’s point of view, is that your supporters can pass your information on in a moment. The more fans you add and updates you make to your Facebook fan page, the greater number of individuals you are able to reach in the future.