3 Things to Know Before You Start a Web Design Project

  • by Diane Park
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Most of the advice we give to potential web design clients is about choosing the right creative team, thinking through the scope of a new web presence, and paying attention to things like aesthetics and branding.

It’s always good to remember, though, that you should also turn a little bit of your attention inward before starting such a big project. In fact, it can be almost impossible to launch a great website until you have a few details firmly nailed down internally.

A good creative team will help you get the ball rolling by interviewing you thoroughly before they begin building or imagining anything. Here are the kinds of things they’ll want to know:

#1: What You Do (and Why It’s Different)

Strange as it might seem, we do have founders and executives who come into our offices without a clear idea of what their organization is about or what they might want to accomplish. Needless to say, this isn’t good for results. We can help you reach your target, and even change the world, but not until we’ve helped you to clarify your cause or mission. Until we know what you’re all about, we don’t have the basis for a new website or marketing campaign.

#2: Who You Want to Reach

Even if you don’t have a firm base of donors, supporters, volunteers, or even board members yet, you should have some sense of where you might be able to find these kinds of people. If you have no idea whom you want your marketing to appeal to, then it’s never going to feel targeted or compelling for any audience. Work with your creative partner to develop a broad sense of your target market before you attempt to launch a new website.

#3: What Your Organization’s Character Will be Like

The discovery process isn’t just about figuring out your market; it also means exploring your public positioning. For that reason, your creative team will want to help you establish a character for your nonprofit that will carry over into your marketing and branding efforts. Just as you need to know what your organization will do, and which people represent the right audience for that message, it’s crucial that you know what your nonprofit’s “personality” will be like.

There are a lot of things about the web design process that you can figure out as you go along, but establishing your company’s identity has to be job number one. Make sure you and your creative team address these important details before you get started because it will save you a lot of time, money, and confusion later.

For the very best in nonprofit web design and branding, hire the experts — SW Creatives in Washington DC. Call us today at 301-891-0111 to schedule a complimentary branding review.

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