3 SEO Myths That Keep Hanging On

  • by Shala Graham
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Few organizations could survive, much less thrive, without a strong web presence. That requires a great layout and lots of functionality, of course, but also a good search engine optimization plan to ensure that new visitors keep finding their way to your website.

SEO is one of those disciplines that always seems to be surrounded by confusion, though. For every solid fact that executives know about being visible on Google, there are just as many misconceptions that need to be cleared up.

To give you a good example of what we mean — and to keep you from making costly and time-consuming search marketing mistakes — here are three SEO myths that seem to keep hanging on year after year:

#1: Search Visibility Is All about Keywords

Once upon a time, Google did essentially compile search results based on keywords and links. Today though, we know that it’s a top-secret algorithm that incorporates at least 300 different factors. Keywords still matter, but stuffing a bunch of them on your page is going to do more harm than good.

#2: Meta Tags Are Hugely Important for SEO

Meta tags were once incredibly important to search engine optimization. Now, though, search engine spiders ignore them and viewers only see them as a line of text within the search results. That means they have their uses, but they aren’t nearly as powerful as some SEO “experts” would have you believe.

#3: Only the Top Three Search Positions Matter

It’s well-known that the top few search results for any popular keyword phrase tend to get a lot of traffic. But as searchers have become more and more savvy, they’re also digging deeper into the results to find what they want. A top position is still valuable, but you can get a lot of visitors from any spot on the first or second page of a search query.

As you’ve probably noticed, each of these three SEO myths has some basis in reality, but they only tell part of the story. They also get in the way of the one real-life SEO reality that never changes: the best way to achieve a higher ranking on Google is to use common sense and hire a good web design and Internet marketing partner to help you.

When it comes to web design and nonprofit marketing, you won’t find a better team than SW Creatives in Washington DC . Call us today at 301.891.0111 to see how we can help your organization to meet its goals this year.