3 Good Reasons to Hire a Creative Team to Write for Your Nonprofit

  • by Shala Graham
  • 0
  • 0

Among all the expenses a nonprofit faces when trying to put together a marketing or fundraising campaign, one of those they try to avoid most often is hiring a copywriter to smooth out their writing. After all, creative messaging can be expensive, and you already know your group’s background and goals…so why hire someone simply to put a few sentences together?

There are three great reasons to hire a creative team to write for your nonprofit:

1. First, because they bring an outside perspective.

While you might have to spend time educating your copywriter or creative team, that's actually a good thing. We're used to asking the kinds of questions that you might not have thought of yourself, and those insights can lead into new creative directions. A large number of successful campaigns start with testing the basic ideas and assumptions, something an outsider can help you do more effectively.

2. Creative professionals speed up the process and save you time.

Even if you are a talented writer yourself, or have one on your team, that person may have other, more important duties to attend to. Tens of thousands of websites have been held up because they were missing the right kind of text and messaging, especially in the world of nonprofits where everyone has to wear lots of hats to keep expenses down. Outsourcing the writing portion of your website saves you time, and will probably help get your nonprofit website online quicker.

3. Nonprofit copywriters and creative teams have experience attracting attention from donors.

What this really comes down to is the fact that someone who has written successful PR or fundraising material in the past is likely to have an easier time doing it again in the future. If raising the most money is your ultimate goal, then why not hire a professional fundraising creative team to do it?

There are a couple of good reasons to write for your own nonprofit, but too many better ones to outsource it to an experienced team.