On January 21, 2017, women from all over the country descended on Washington, DC in a unified voice for women’s rights. At first, I hadn’t planned on marching
because I already had plans for the day. But the Sunday before the March, one of my best friends passionately impressed upon me that seeking justice,
defending the oppressed, giving a voice to the voiceless is woven into the core of Judaism and Christianity. This march wasn’t about a particular man
in power, but it was our Christian duty to advocate for the poor and marginalized.
Many organizations are looking to 2017 with promise and hope as we hit a big reset button. For us, January 9, 2017, marks our 12th year in business and
an opportunity to “go fishing” in a new way. As the desire to work with more faith-based organizations developed, like magic, the next several clients
were just that! Thus, a rebrand for our company was in order. On our anniversary, we are excited to announce that SW Creatives, LLC is now Brand Calling,
a brand consultancy that provides expert branding for those called to do good.
Every organization, ministry, and entrepreneur has a brand, whether they've intentionally built it or not. There are 5 key brand elements you need to establish
to lay a strong foundation for all of your marketing and design materials that you want to develop. Because each one builds upon
the other, those brand elements are listed below in the order they should be addressed.
Communications, strategy, and business, oh my! Running a nonprofit organization requires a lot of planning on behalf of the leadership and a common struggle that comes up is which plans and in what order. We often see organizations put the cart before the horse when it comes to these major types of plans. And worse yet, we’ve seen organizations spend so much time on one plan that they never get around to the next necessary plan (or never finish the first plan).